exterioir image of the total beverage and store front signage at dusk. yellow backlight black/brown signs.

A 44,000 square foot blank canvas.

When Total Beverage decided to open one of the biggest discount liquor stores in Colorado, they wanted it to look different than any you’ve seen before.

Now 44,000 square feet is a heck of a big piece of blank canvas. So we started to think about drinking and all the places we’ve ever enjoyed a cocktail or two. One of our favorites was a cabin in the woods. And that became our direction.

We brought the woods inside. About 80 aspen trees worth. We put reclaimed, weathered tin awnings over the beer coolers. We used large letters from vintage signs for wayfinding. And we designed custom fixtures throughout the store.

interior posters hung on aspen tree trunks that are tan with black graphics and type on top. gif showing 3 different messages.bright yellow background with graphic of total beverage mark above a stacked wordmark that reads total beverage. black on yellow.
interior image of the total beverage store. signage with edison style lights in front. back cooler area.

Customers definitely noticed.

They talked about it on sites like Yelp, writing “This is like ToysRUs for adults!” and “I love the selection here. The remodel is amazing.”

interior signage of the total beverage store. isle 24 marker above wine in shelves
white backlit holes in metal that make the total beverage brand markinterior image of the total beverage store. signage with edison style lights in front.