Cowboys roaming the open plains. Streets lined with the Stars and Stripes. Grizzlies, bison and elk. A backyard so beautiful it was christened the world’s first national park. From our very first visit, we knew this was Home to the Great American Adventure.
We crafted a story that had been centuries in the making. And executed in a way that paid respect to the rich history, while jumping off the digital page. The campaign drove a 15% lift in brand favorability and a 7% increase in purchase intent. And filled the funnel with eager visitors.
