Opsis was trying to change the health of people and the planet. They came to us with a vision of building an app that would help people live longer, reduce chronic disease, and limit greenhouse gasses. To which we said, yes. Yes. And hell yes. The app would recognize your food, calculate its volume, identify proteins, carbs, fats and over 200 other nutrients, and tell you the impact producing that food had on the environment. In turn, you could make better choices for both you and the planet. But first, they needed a strategy and identity for the parent company, Opsis. Followed immediately by a website and materials to persuade investors, all in just six weeks. Then, they needed a name and brand identity for the consumer-facing app, which we called Plateful.
After all the commotion ended, they made an offer to purchase the agency. We were flattered and politely declined. Our independence and the impact we have for a range of brave clients is still very important to us.
