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Polar Field unlocks the world. We thought the world should know about it.

There are places so cold, 35 below seems almost balmy. Places where the nearest settlement is 500 miles as the ski plane flies. Places where nature just doesn’t cooperate.

But if you’re an oceanographer working in the Arctic, a filmmaker documenting the effects of global warming or an archeologist digging around unexploded bombs on the big island of Hawaii, those are the places you have to go.

And those are the places this logistics and supply company will take you. They are always up for a challenge and they want more people to challenge them.

So we helped them refresh their brand. We started with a tagline, Unlock The Planet. We designed a logo that was inspired by the rugged terrain and harsh environments they work in. And we created a website that tells the remarkable story of how Polar Field helps their clients unlock the secrets of our planet. The rebrand immediately led to new relationships with National Geographic and Google.

Polar field brand colors with their brand names labeled on top
Tennis ball green/yellow polar field jacket on a white background. Polar field navy patch on the left shoulder. With a fury hood.Polar field logo with overlapping mountain peaks made into a embroidered brand patch on dark navy fabric.
Polar field brand icons representing the different service categories offered by the brand in front custom brand photography taken out in Greenland. Summer green with some frost on top of the mountains above a flowing river.
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