There are places so cold, 35 below seems almost balmy. Places where the nearest settlement is 500 miles as the ski plane flies. Places where nature just doesn’t cooperate.
But if you’re an oceanographer working in the Arctic, a filmmaker documenting the effects of global warming or an archeologist digging around unexploded bombs on the big island of Hawaii, those are the places you have to go.
And those are the places this logistics and supply company will take you. They are always up for a challenge and they want more people to challenge them.
So we helped them refresh their brand. We started with a tagline, Unlock The Planet. We designed a logo that was inspired by the rugged terrain and harsh environments they work in. And we created a website that tells the remarkable story of how Polar Field helps their clients unlock the secrets of our planet. The rebrand immediately led to new relationships with National Geographic and Google.