Gates is a global leader in power transmission belts and fluid power hoses. If you see a piece of heavy equipment, chances are it’s powered by a Gates product. Gates came to us for help simplifying their selling story and broadening their customer base by attracting new segments. We developed interactive materials and ads that helped tell their story while showcasing the benefit and explaining the complicated science in a way that didn’t require an engineering degree to understand. Some of those prospective clients were miners, so the tools we provided needed to work everywhere, even tight, cramped, dark spaces, thousands of feet underground. Good thing a digital sales book travels well.
