Shining a bright yellow light on Wyoming’s expanding prescription opioid problem.

For Sukle’s latest campaign with longtime client partners at the Wyoming Department of Health, we tackle the proliferation of prescription opioids head-on.

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We all know about the dangers of Fentanyl, Morphine, and Oxycodone–but what do you know about Belbuca? Dilaudid? Ultiva? Or Fentora? There are over 100 different prescription opioid products out there. In fact, there are actually more prescription opioids available than there are cities and towns in Wyoming, or national parks, or car brands sold in the U.S. 

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And these products go by many different names; as both generics and name brands. It’s overwhelming. And confusing. So much so, that you might not even know you’ve just been prescribed one. Our new “Opioid Overwhelm” campaign is all about raising awareness and getting Wyomingites to ask their doctor if what they’re being prescribed contains opioids, and if there’s an opioid-free alternative that exists. 

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With a tight budget and a short campaign window, Sukle is creating statewide impact with bold, unignorable yellow and black creative executions - inspired by the familiar color scheme of Rx bottle warning labels. Our multi-channel media approach is designed to meet Wyomingites throughout their day—combining streaming and terrestrial radio, place-based posters in clinics, pharmacies, community centers, and targeted paid social on Meta and Reddit. 

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You can see more of Sukle’s work for Wyoming Department of Public Health here.