October 8, 2026
Wild Oats honored in GDUSA’s American Package Design Awards
When you put something out into the world, you want it to have an effect. To make a difference. Industry recognition is just a side benefit. But in this case, we got both. GDUSA just honored our rebrand for Wild Oats in their 2026 American Package Design Awards.
Our rebrand was built around a realization that many people are furious about what has happened to the food system. Inspired by that passion, we rebuilt Wild Oats as a modern food revolutionary, one that’s always been mad about food and is now really stinkin’ MAD about food (and what’s happened to it).
GDUSA has celebrated excellence in American design since 1963, so they know what they like. In this case, it’s work that’s a little “mad.”
