November 20, 2013

Toilets On Toilet Day

Seeing as how today is world toilet day, it's a fitting time to unveil some new work. The assignment was to raise awareness that Denver Water is offering $75 rebates to encourage people to switch to high-efficiency toilets. To promote these rebates, we created long copy bus shelter ads. To make sure people actually read them, we installed toilets right in front of the ads, because we all know toilets and reading are BFFs.

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People who stop at their first idea should have stopped sooner.
People who stop at their first idea should have stopped sooner.
Make a difference. Or don’t make anything at all.
Make a difference. Or don’t make anything at all.
What if?
What if?
Bravery and kindness are not mutually exclusive.
Bravery and kindness are not mutually exclusive.
Before we can get into someone’s heads we must first look into their heart.
Before we can get into someone’s heads we must first look into their heart.
Think with your pencil.
Think with your pencil.
The biggest risk you take is blending in.
The biggest risk you take is blending in.
Simple > complex.
Simple > complex.
If you can’t make it good, make it big and red.
If you can’t make it good, make it big and red.
Simply ask yourself, have you helped or hurt the world today?
Simply ask yourself, have you helped or hurt the world today?
What we didn’t learn in business or design school, we picked up at the circus.
What we didn’t learn in business or design school, we picked up at the circus.
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