The Wyoming 8

The Wyoming 8 was a group of cross country runners from the University of Wyoming that were killed by a drunk driver 12 years ago on the 16th of this month. When they died, there was a lot of media attention. Everyone felt so bad for these poor kids and their families. Folks vowed not to drive drunk anymore, that they couldn't let something like this happen again. And guess what? Since then over 600 more people have been killed by drunk drivers in Wyoming. Apparently people haven't learned a damn thing from these kids dying.We knew we needed to take the occasion (the anniversary of the runners' death) and honor these kids. We also knew by honoring them, we'd be reminding everyone about their untimely desmise, and that they've not done a good enough job with driving drunk since then. We were up against a very (very) microscopic budget, but knew we could manage to create something that would get out to people of Wyoming, and hopefully would strike a chord with them. We ran this heavy the week of their death, and so far it's gotten all sorts of great media coverage, so we're excited to see if our efforts can help minimize this deadly problem.  Don't drive drunk, people.