Sukle guest-writes for the Graphis blog

We were thrilled when we heard that our work for the Wyoming Department of Health had been awarded a Platinum Award in the Graphis Advertising 2024 competition. For nearly 30 years we’ve witnessed that our most award-winning work is also our most effective, which is counter to how so many brands and organizations think. But this campaign is an excellent example to prove our point. So we were truly honored when Graphis invited Mike to share some more thinking on effective work and what clients should really be seeking. We’ll let you read the full blog for yourself here, but a hint it does in fact involve award-winning work.