Sukle has two campaigns featured in Lürzer’s Archive

For over 40 years, Lürzer’s Archive has curated and published the world’s best advertising. And we gotta say, this time they really nailed it. Sukle has two campaigns featured in the latest issue for Denver Water and Generation Wild. Both campaigns revolve around making a difference.

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Colorado is in the throes of a major drought. So we rebooted our highly effective “Use Only What You Need” campaign for Denver Water and gave it a fresh spin with the theme “The water is missing.” The work features common phrases with the “water” part crossed out. It’s literally, dramatically missing. Hopefully, if we can cut back on water, people can too.

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For Great Outdoors Colorado’s (GOCO) Generation Wild, we helped kids trade screen time for sunshine. Time spent outdoors helps little brains reset. That’s why “Take Your Brain Out” features kids having fun outdoors with friends – friends who just happen to be anthropomorphized brains.

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We designed both campaigns to get noticed and drive positive change. Having Lürzer’s Archive notice them too is an unexpected bonus.