We have a helpful message for kids today: Take it outside.

Look around. Screens and devices are a way of life now, especially for kids. And while these devices can teach kids a lot, there are also downsides, including shorter attention spans, a lack of social skills, even nearsightedness. 

Fortunately, there’s an antidote: going outside. This solution is simple, free, and available right outside your door. Nature helps little brains reset. Besides the fresh air and sunshine, it actually changes a person’s physiology. 

That insight drove our new campaign “Take Your Brain Out” for Generation Wild. 

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Great Outdoors Colorado’s (GOCO) Generation Wild wanted their 2026 campaign to shift parents' perspective of nature as not only beneficial, but essential to supporting the development of their child’s brain. Sukle created a 360-degree campaign that includes outdoor boards, posters, social media posts, stickers, even fence art—all with the simple message, “take your brain out.”

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The highlight is a 30-second spot featuring a magical world showing different kids engaged in outdoor adventures with friends - friends who just happen to be anthropomorphized brains. Together they ride bikes, swing on a tree swing, roll down a grassy hill, and stare up at the clouds. Sukle worked with Passion Pictures and director Anna Mantzaris, renowned for her stop-motion animation for Apple’s ‘Fuzzy Feelings’ holiday campaign. It’s all set to an absolute earworm of a song scored by Singing Serpent music. 

Our goal for this campaign is simple: less screens, more sunshine.